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Channel: Macala Wright: Strategy, Culture and Community » Featured
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The Manifesto: 7 Rules for Storytelling

Many people ask me how to tell great stories for brands and companies. I think they expect a formula that’s plug and play, or a worksheet that can be filled out. Storytelling isn’t that easy. To tell...

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How Wearable Technology will Impact Fashion in 2016

Wearable Technology and Fashion is at a tipping point; how fashion companies and brands will meet consumer demand in the future. The wearable technology landscape continues to evolve in its complexity....

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Interview: Nate Berkus on Technology, Design & Interiors

Photography By Macala Wright TV personality Nate Berkus has become one the most influential figures in modern interior design. From his early start with Oprah Winfrey that grew into multi-year home...

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Interview: Cheryl Cheng of Blue Run Ventures On Data & Behavior

This year, I had the pleasure of working with Cheryl Cheng of Blue Run Ventures. Cheryl and I discussed the state of mobile, social and tech as it relates to retail. Cheryl and I discussed the...

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